I've consulted for brands and organizations as a campaigns, communications, and fundraising strategist. Below are a few of my favorites.
At Blue State, I was the lead strategist on the Planned Parenthood Federation of America account. I advised on advocacy and fundraising campaigns and rapid response moments, notably the supreme court decision on June Medical vs. Russo and the death of Justice Ruth Bader Ginsburg.
At Blue State, I was a strategist on the Doctors Without Borders account and advised on fundraising email content.
I developed multiple campaign activation ideas for the environmental group’s first brand campaign in its 125+ year history.
As a strategist for Picture Motion, I provided campaign strategy for HBO’s documentary COVID Diaries. I developed the multifaceted discussion guide for screening hosts and organized a panel on COVID and mental health.
I provided communications and campaigns strategy for the company’s “Reimagine Public Health” rebrand in 2022.
Provided strategic messaging and engagement recommendations to help Google meaningfully reach and engage more Black students in their free computer science program, Google CS First.
As a strategist for Picture Motion, I provided campaign strategy for NatGeo’s documentary series IMPACT with Gal Gadot. I developed the discussion guide and calls to action for each episode, as well as executed an activation with the organization WriteGirl.
In 2014, I managed Foot Locker's life-changing scholarship program, Foot Locker Scholar Athletes. I was responsible for the entire communications, marketing, and PR strategy and consulted on the development of the program's website.
I managed H&R Block's Budget Challenge, a $3million grant/scholarship program, as well the company's inaugural H&R Block's Children of Associates Premier Scholarship (CAPS) program. I consulted on the messaging, marketing and development of the CAPS website.
United Way's new Digital Services team needed help setting internal and external goals. I consulted on individual engagement strategies and cultural principles the team should adopt in order to create a “start-up” atmosphere.
I've created and managed social impact campaigns for many incredible brands and organizations. Below are a few of my favorites.
The Challenge: JetBlue wanted to get young people, especially girls, interested in science, technology, engineering, and math aka STEM.
The Insight: Men are shown dominating the STEM field, and are disproportionately represented in the media as STEM professionals. We all know you can't be what you can't imagine.
The Campaign: I wanted to introduce the idea that women already exist, and succeed, in STEM fields. To accomplish this, I created the campaign Innovation Inspiration in which we asked young people to create encouraging vision boards to hang up in elementary school classrooms, featuring pictures women and girls succeeding in STEM, inventions created by females, and impactful facts. Over 50,000 young people signed up for the campaign to inspire the next generation of scientists and innovators!
The Challenge: Garnier Fructis had a goal of recycling 10 million "empties" (empty beauty and personal care products) through their partnership with recycling company TerraCycle.
The Insight: 20% of people are unaware that bathroom products can be recycled, and those who are aware usually don't recycle these items because their home's recycling bin isn't located in the bathroom.
The Campaign: To spread awareness to the importance of bathroom recycling, I created and projected managed the campaign Rinse, Recycle, Repeat. The campaign encouraged young people to create eye-catching bathroom recycling bins to remind their loved ones to keep empties out of landfills. Once members filled up their home recycling bins with empties, they received a free shipping label to send their recyclable personal care items to be recycled and/or upcycled by TerraCycle.
The Challenge: Through its program, The X Games, ESPN is committed to ending bullying in schools. They wanted to empower the ten million students who are bullied each year in the U.S.
The Insight: Studies show that sharing stories of verbal negativity allows students to reclaim some of the power that’s lost when they’re bullied.
The Campaign: I created and managed the campaign Shred Hate. Through the campaign, young people wrote down insults they heard and experiences they wanted to overcome on massive Shred Hate posters. With their friends, they ran through the poster to take a stand against bullying.
The Challenge: H&M needed help promoting their incredible but unknown in-store clothing recycling program.
The Insight: 11.1 million tons of fabric ends up in landfills every year. This is a huge and overlooked environmental issue.
The Campaign: I led a team to encourage young people to give clothes a second life by recycling them at their local H&M store. Through smart communication strategies and incentives, we inspired close to 30,000 young people to recycle over 530,000 pounds of textiles.
To build deeper impact and brand loyalty to H&M, I created and ran a college competition with 50 colleges to see which school could recycle the most clothes at their local H&M. I was in constant communication with each of the 50 college captains and gave them weekly tips on how to promote their clothing drives. At the end of the competition, all schools combined diverted over 188,000 items of clothes from landfills.
The Challenge: truth, the largest anti-tobacco organization, is determined to bring the teen smoking rate down to 0%.
The Insight: Showing young people how smoking affects the things they love is an effective way of persuading them to not smoke.
The Campaign: The first campaign I created and managed for truth was a cigarette clean-up campaign called GTFO (the F stands for Filter ;)). Our communications strategy aimed to show how toxic cigarette litter harms things young people care about like the environment and animals. GTFO was a massive success! 78,000 young people signed up and cleaned up a total of 3.7 million cigarette buttts. Since GTFO, I've created four equally buzzy and impactful campaigns for truth.
The Challenge: As the first major U.S. pharmacy to stop selling cigarettes, CVS is focused on getting colleges and universities to go tobacco-free.
The Insight: Unwanted and involuntary exposure to secondhand smoke is a leading reason why college students are motivated to get their schools to go tobacco-free.
The Campaign: To inspire students, faculty and administration to take action against secondhand smoke, we showed how it affects the most beloved member of college communities: the mascots.Through the campaign, Save the Mascots, school mascots became the poster children for tobacco-free college campuses.
And here are a few of the organizations with whom I've partnered on communications campaigns.
DoSomething.org and Rock The Vote partnered on the campaign Lose Your V-Card. As the creator and project manager of the campaign, I worked closely with Rock The Vote’s product team to tap into their API so that DoSomething members could seamlessly register to vote on their platform.
I teamed up with the Wildlife Conservation Society to create several campaigns focused on protecting elephants from poachers. The most successful campaign, Elephant Tusk Force, asked young people to flag prohibited ivory products being sold on Craigslist.
While creating the DoSomething.org campaign Defend Dreamers, I relied on ACLU’s People Power team to keep a pulse on Trump’s immigration agenda. The organization advised me on policies young people should advocate for as well as the messaging that would be the most empowering to young undocumented immigrants.
During the campaign, Rinse, Recycle, Repeat, I directed young people to send their empty personal care and beauty products to TerraCycle. I worked closesly with the recycling company to track how many “empties” were recycled throughout the campaign and accompanying college competition.
I worked with WWF on the DoSomething.org campaign Wildlife Cards. This campaign asked young people to send thank you cards to park rangers who risk their lives to protect endangered species. WWF distributed the handmade cards to rangers within their network.