WORK EXPERIENCE

Freelance Social Impact Strategist February 2021- Present

Services: Campaign concepting, content ideation, communications strategy and execution, brainstorm facilitation, CSR/non-profit consulting, audience research, brand strategy.

Clients: The BirthFund, Google CS First (via Blue State), DCTV & HBO/WarnerMedia (via Picture Motion), Vital Strategies (via The Soze agency), National Geographic (via Picture Motion), The 9/11 Memorial & Museum (via Picture Motion), Dick’s Sporting Goods (via Picture Motion), Sierra Club (via The Soze Agency)

Helped evolve Blue State’s advocacy strategy practice, including defining capabilities and services, leading an internal advocacy working group, and moderating panels with leaders in mobilization.
Led research, discovery, and insight development processes that drove decisions around creative, messaging, and campaign design.
Led the development of a fundraising and mobilization strategy for Planned Parenthood. Analyzed quantitative
survey data to identify audience needs, formulated an updated organizational structure for digital marketing and
advocacy teams, and developed best outreach methods to meet fundraising and advocacy objectives.
Served as the lead strategist for Planned Parenthood’s email, SMS, fundraising, and rapid response campaigns.
Developed a Black student engagement messaging strategy for Google CS First by developing insights from qualitative and
quantitative audience research, conducting research on educational equity & computer science, and developing a messaging matrix and engagement recommendations.

Consulted for nonprofits while completing my master’s degree in strategic communications at Columbia University.

Led a cross-functional team in the research, design, and execution of large-scale national campaigns that mobilized young people to take action and advocate for immigrants’ rights, racial justice, gun reform and other progressive causes
Cultivated relationships with cause experts and strategic partners to maximize the real-world impact of our calls to action
Spoke on behalf of DoSomething via broadcast and print media outlets

Responsible for the goals, communication strategies, and tactics behind all seasonal and rapid response campaigns in the environment, climate change, and animal welfare spaces
Created and managed national voter registration campaign during the 2016 presidential election
Conducted qualitative and quantitative research to ensure a data-driven campaign strategy
Collaborated with the marketing team to create campaign PSA scripts, social media calendars, press releases, and media materials

Consulted for brands and organizations who wanted to better engage a millennial and Generation Z audience.
Developed deliverables for clients from marketing plans to SMS programs to activate young people around different causes.
Conducted research to build a deep understanding of clients’ businesses and their target audiences.
Managed multimillion-dollar scholarship and grant programs for Fortune 500 corporations.

Developed and implemented communications plans to increase brand awareness of the record label, its store/venue, and the musical artists signed to Ear Peace Records.
Ran social media accounts for the label and the artists signed to it.
Developed and managed relationships with press and media contacts.

Created email content for all associates to send to customers.
Developed ways to improve the company's service, streamline its processes, and better serve customers.
Mastered internal management system in order to efficiently and effectively process sales orders and maintain customer relationships.

Part of a 4-person team responsible for creating and growing a social enterprise to disrupt the current food system.
Helped to develop the architecture of the movement including the mission statement, value proposition, user experience, revenue model, and marketing strategy.

Master of Science (M.S.) in Strategic Communication

Bachelor of Arts (B.A.) Environmental Studies, Cum Laude with Highest Honors in Environmental Studies

Completed certificate program in digital marketing

Currently participating in Seth Godin’s marketing program

Shorty Awards: Finalist for two unique campaigns I created for truth and DoSomething.org
Halo Award: Silver Halo Award for a campaign I created for Garnier and DoSomething.org
Echoing Green Evaluator: judged and scored applications for Echoing Green’s 2015 fellowship
Martin Hoffert Award: awarded to the top three graduating students in NYU’s Environmental Studies Program

Member of BK Forge (Brooklyn For Reproductive and Gender Equity) - We advance reproductive health and gender equity through advocacy, action and collaboration, grounded in racial, environmental, and economic justice. We envision a New York City and State where health equity and gender justice are fully realized.
Member of Hardly Strictly Bluegrass Charitable Committee - Served on the committee responsible for awarding grants to Bay Area music venues who needed support to keep their small businesses running during COVID.